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Political SEO & ORM

Every race has a second ballot: page one of Google.

Voters, donors, and reporters search your name before they commit to you. We make sure what they find, in Google and in every AI answer, was written by your campaign and not your opponent's.

The reality

Most campaigns budget for mail, ads, and a consultant, and never learn this discipline exists. It is the quiet secret weapon of the races that win.

Here is the gap we live in: the SEO industry has never run a race, and political consultants have never moved a search result. We have spent decades doing both, with consistent wins in the trenches of campaign strategy. We have seen every trick, confrontational tactic, smear, and manufactured pile-on the opposition runs, and we know how to counter them, get ahead of them, and plan for them before they land. That overlap is where modern races are quietly decided, and it is nearly empty. We are one of the only firms in the country built to fill it.

When you need us

What this looks like at your level of the ballot

State legislative

A few thousand votes decide it

Legislative primaries are tiny, intense, and saturated with scorecards and attack content. Your name has little search history, which means page one is wide open, for you or for them. Whoever builds it first owns the introduction to every voter who looks.

State senate & statewide

The scrutiny multiplies

Bigger races mean donors, party leadership, and press all vetting you online before they commit. A thin or hostile search presence quietly ends conversations you never knew were happening.

County & municipal

Local races, local searches

Commissioner, mayor, council, school board: voters search these names more than anyone expects, and there is usually nothing there but a county filing and whatever a local blog wrote. Easy ground to take, dangerous ground to concede.

Congressional

The oppo file is professional

At the federal level the opposition research is industrial and the attacks are engineered to rank. The search fight needs to be running before the file drops, not after.

What we do

Own the name. Control the answer. Outlast the attack.

Win

Candidate SEO & AI answers

Your name, your district, and your key issues return your story: biography, record, coverage, and an AI answer that sounds like your stump speech.

  • Candidate and name SEO
  • GEO & AEO for campaigns
  • Knowledge panel & entity work
  • AI answer monitoring
Defend

Political ORM & attack response

When the oppo drops or the clip goes viral, the results around it already carry your context, and the response moves at campaign speed.

  • Political reputation management
  • Attack and smear response
  • Rapid-response search support
  • Narrative recovery
Plan

Threat mapping & inoculation

We map the attacks before they exist: the votes, the records, and the framings an opponent will use, and we build the defense in advance.

  • Self-research and vulnerability audit
  • Attack-surface mapping
  • Pre-emptive content strategy
Proof, in public

Political SEO you can look at right now

We do not ask you to take any of this on faith. IdahoExtremism.org is an investigative public-record platform we built and operate, with a published methodology and a public corrections policy, and it ranks. ChadChristensen.org owns the search results for a sitting legislator's own name, built entirely from court records and sworn depositions, with a standing page for his response. IdahoVoters.com is the neutral side of the same craft: a statewide voter guide covering all 264 legislative candidates.

That is political SEO, live, in both directions. The same skills that put an opponent's documented record on page one are the skills that keep yours accurate, fair, and yours. Few firms anywhere can show you working examples like these, because few firms have ever had to win with them.

Questions, answered

What candidates ask us

What does this cost for a state legislative race?

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Less than you think, and less than one good mail drop. Campaign engagements start at $500 a month on our political pricing, scaled to the size and intensity of the race. See the tiers on our political pricing page, and remember the first consultation is complimentary.

When should a campaign start this?

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The day you decide to run, ideally before you announce. Search results and AI answers take time to build and to move. Started early, this work defines you before anyone else can. Started late, it becomes rapid response, which still works but costs more ground.

How is this different from hiring an SEO agency?

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An SEO agency has never sat in a war room, never watched an oppo file drop, and never managed a scorecard attack in a primary. We have, for decades, with the win record to show for it. Political search is adversarial in ways commercial SEO never is, and experience against real opposition is the difference.

Can you remove attack content?

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No one can promise removal of legitimate content, and you should walk away from anyone who does. What we do is win the context fight: building the accurate, authoritative record that outranks, outlasts, and out-credentials the attack.

Will my opponent know we are working together?

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Not from us. Engagements are confidential by design. Your opponents see the results without ever seeing us.

Insights

From our Insights

Start the conversation

Win the search before the vote.

Tell us about your race. We will give you a candid read on what your search results say today and what they should say by election day. The first consultation is complimentary.

Book a Confidential Consult