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What the algorithms and the assistants say about you is now the first impression. Here is how it works, and what to do about it.
How AI assistants decide what to say about you, and how to make sure the answer is accurate and in your favor.
Reddit and YouTube have become two of the most-cited sources behind AI answers in ChatGPT, Gemini, and Google AI Overviews. Here is why that happened, and what it means for your reputation.
What real generative AI consulting looks like, the difference between buying AI tools and building agentic AI into the work, and how to tell hype from durable advantage.
Why credible links still move rankings and now shape AI trust, the difference between earned white-hat links and the schemes that get sites penalized, and how to do it right.
Hundreds of millions of people ask AI about strangers every week. Here is how ChatGPT forms its answer about you, how to check it, and what to do if it is wrong.
AEO is the discipline of being chosen as the direct answer in AI Overviews, snippets, voice, and assistants. Here is what it is, how it differs from SEO and GEO, and how to measure it.
llms.txt is a proposed standard for feeding AI a clean map of your site. Here is what it does, what it does not, and where it fits in AI visibility.
SEO earns a ranking. GEO earns a place inside the AI answer. Here is what changes now that assistants reply directly, and why you need both at once.
What reputation management is, what it can and cannot do, and how serious firms approach it.
An honest look at what online reputation management costs, why prices vary so widely, and why cheap guaranteed results are a red flag.
A plain-English guide to online reputation management: what it is, what it covers, what it can and cannot do, how long it takes, and what it costs.
What to do when something false and damaging is published about you, online or in the press.
A clear, practical explainer on defamation of character: libel vs. slander, what actually counts, the public-figure bar, and how to respond when something false is published.
What a smear campaign is, how coordinated attacks work online, how to tell a smear from fair criticism, and a calm, practical playbook for responding.
A plain-English guide to slander vs libel and how both fit under defamation: what counts, the public-figure bar, and how to respond when you are targeted.
How to respond when a story breaks, in the hours that actually decide the outcome.
How litigation PR works alongside legal strategy to manage the narrative, the search results, and the press around a high-stakes case, and why it can change the outcome.
A practical first-48-hours framework for a reputation crisis: assess before reacting, pick one spokesperson, align legal and comms, and set the record straight.
A practical guide to building a crisis communication plan before you need one: risk map, crisis team, one spokesperson, message templates, channels, and the search and AI dimension most plans miss.
What can be removed, what can be outranked, and how negative results get pushed down.
A practical, current guide to getting your home address, phone number, and other personal data out of Google Search, plus the limits worth knowing.
An honest guide to removing negative articles from Google: when removal is actually possible, what is not, and the strategy that reliably reshapes your results.
How leaders build the earned authority that makes them the trusted, cited name in their field.
Why influential people use ghostwriters, how op-eds and published thinking build authority and search presence, and what separates good ghostwriting from the kind that shows.
An honest guide to getting a Wikipedia page: the notability bar, how pages really get accepted, the disclosure rules, and why shortcuts backfire.
A clear definition of thought leadership, how it differs from self-promotion, and why a genuine point of view now drives trust, deals, and AI citations.
Search, AI visibility, and reputation strategy for candidates, officials, PACs, and campaigns.
Why winning on policy takes both direct access and an organized outside game, and how government affairs, grassroots advocacy, earned media, and search work together.
A clear look at opposition research: what it is, why self-research matters as much as researching an opponent, how it is done lawfully, and why it decides campaigns.
How a candidate's reputation now lives in search and AI answers, how voters and opposition researchers vet you online, and how to defend and govern through it.
A complete guide to political SEO: owning your name and issues in Google, showing up accurately in AI answers, knowledge panels, rapid response, and how to measure it.
A field-tested playbook for winning brutal Republican primaries, including how we beat campaigns run by Rory McShane's firm in roughly four out of five head-to-head races.