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From first campaign to firepower

Whether you are a first-time local candidate who needs to be found, an official protecting your record, or a top-tier campaign that needs offense and defense, there is a level built for the moment you are in. Every level is backed by a team with decades of campaign wins behind it, one of the only firms anywhere that pairs real political experience with real search expertise.

Best for new campaigns
Starter
$500 / mo
For state legislative and small-to-midsize city and county candidates, often running for the first time, who need to be found online.
  • Profile development
  • Microsite page
  • Link building
  • AEO/GEO optimization & AI search inclusion
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Best for officials
Good
$1,000 / mo
For candidates and elected officials who need more exposure and to shape what people see when they search Google and AI.
  • Profiles & profile optimization
  • Content development & placement
  • Link building
  • Microsite profile page
  • AEO/GEO optimization & AI search inclusion
Book a Consult
Better
$3,000 / mo
For established, competitive campaigns that need to defend and protect their reputation.
  • Everything in Good, plus:
  • Custom integrated strategic comms plan
  • Press releases
  • Level 1 opposition research
  • Monitoring
  • Rapid-response content to counter attacks
Book a Consult
Best / Custom
$7,500–$25,000 / mo
For high-profile, competitive campaigns with real media coverage, and for PACs and policy orgs that need serious firepower to amplify and defend.
  • Everything in Better, plus:
  • Wikipedia & Reddit strategies
  • Targeted microsites (defensive & offensive)
  • OSINT & detailed opposition research
  • Integrated, optimized media campaigns
  • Roadmaps & content for your in-house team
  • On-site SEO/AEO/GEO for the campaign website
  • Custom proprietary solutions
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Engagements are month to month with a simple 30-day notice, and the Best tier is scoped to the campaign and the stakes. We work in every state where we are needed.

What's included, and why it matters

A plain-English look at the work behind each level.

What's included in "profile development & optimization"?

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We build and optimize the profiles and pages that define you online, so that when voters, donors, and reporters search your name or ask an AI assistant about you, they find an accurate, complete picture you control. See Political & Public Affairs.

Why does a candidate need link building and AEO/GEO?

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A growing share of voters look you up before they vote, increasingly by asking AI. Link building earns the authority that makes your accurate content rank, and AEO/GEO shape what AI answers say about you. More in political SEO and AI Visibility.

What is opposition research, and what's the difference between Level 1 and OSINT/detailed?

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It is the disciplined, lawful analysis of the public record, on you and your opponent. Level 1 covers the essential review to prepare and defend; detailed and OSINT research goes deeper for competitive contests. Always built from lawful, public information. See opposition research and what it really is.

What are defensive and offensive microsites?

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A defensive microsite ranks for your name and protects the accurate record. An offensive one establishes and ranks the truthful contrast on an issue or opponent. Both are lawful, content-based, and never deceptive. Related: strategy & narrative.

What is rapid-response content?

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When an attack or story breaks, it is the material we produce and place quickly to answer it and keep it from defining you, across search, AI answers, and the press, in the hours that decide a cycle.

Can you work on a campaign timeline?

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Yes. We work to the cycle, from pre-announcement audits to rapid response during the race, and we work in every state where we are needed. The Best level is scoped to the stakes and the calendar.

Is this compliant with campaign and election rules?

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We operate within the law, platform rules, and applicable campaign-finance and disclosure requirements, and advise clients accordingly. We never promise to erase legitimate news or do anything that creates legal exposure. See government affairs.

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Tell us about your campaign or your organization

We will recommend the right level for where you are in the cycle, in complete confidence.

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