- Services
- Who We Serve
- Pricing
- Insights
- About
- Book a consult
Every lawsuit is two cases: the one decided in court and the one everyone else reads online. We shore up your reputation while you fight, and we put the facts on the record where people, the press and AI assistants will find them. Alongside your legal team, built to hold up.
By the time a matter is public, customers, investors, reporters, the opposing party and a future jury pool are forming opinions from whatever they can find, and most of what they find was written by someone else.
We change that. We organize the record into an account people can find and trust, we make sure what surfaces about you across search and AI answers is accurate and yours, and we protect the individuals and brands caught in the fight. For plaintiffs who want the facts on the record, for defendants who need their side heard, and for the law firms who represent them.
Six situations we see every week. Each one is decided by what people can find.
You sued over fraud, theft, or a broken deal. The complaint is public and nobody has organized what it says. We make your account the one people find, and we keep it current as the case moves.
They have a brand, a communications team and a head start. We level the public record so the facts, not their budget, decide what people believe.
Espionage, raiding and theft cases come with exhibits that speak for themselves. We put them where the right people will read them, with counsel’s sign-off.
An individual or a brand is being sued and defined by the other side. We defend them in public while counsel defends them in court.
Counterclaims, a press push or an anonymous smear is bending what people find about you. We stabilize it, and we answer it with the record.
A judgment, a verdict or an injunction is the strongest public record there is. We make sure it is the first thing anyone finds.
The Case File is a dedicated, fully cited account of the dispute: the complaint, exhibits, docket and rulings in plain English; the other party’s public footprint from filings, prior cases and regulatory records; and a reporter-ready press kit. Reviewed by counsel, updated at every docket event, and built to rank.
We engineer what surfaces for the case name, for your company and executives, and for the other party plus the dispute, across Google and the AI assistants people now ask first. That includes accurate entries on the reference platforms those answers are built from, on both sides of the dispute, within each platform’s rules.
Every filing, ruling and milestone becomes a moment. We run the releases, the earned media and the executive voice so the case stays in view on your terms, and every piece points back to the record.
We start with what the dispute is already costing you online: the reviews, the coverage, the search results and the AI answers that the other side’s conduct created. Then we fix what can be fixed, monitor everything, and answer fast when they push back. Research on the other party runs through your counsel where privilege matters.
We are not attorneys and do not provide legal advice or services. We work alongside your legal team on communications, search and research, within the law and the rules that govern statements about pending matters. What we publish is drawn from the public record and reviewed with counsel.
Days 1 to 3: the harm snapshot. Before anything is published, we establish what the dispute is already costing you online. What the other side has said, where it ranks, what customers and reporters see when they search your company, your executives and the case, and what the AI assistants say when someone asks them. You get a plain-language read of the exposure and a plan for what can be fixed, what can be answered, and what should be left alone.
Days 4 to 14: the Case File. We organize the record into an account people can find and trust: the complaint, the exhibits, the docket and any rulings in plain English, with allegations labeled as allegations and every document linked to its source. Alongside it, the other party's own public footprint, drawn from filings, prior cases and official records, sourced and cited. Your litigation counsel reviews it before it goes live. A reporter-ready press kit and timeline ship with it.
Days 15 to 30: launch. The Case File goes live where it will be found. The search perimeter around every name in the matter comes online. The first release goes out, timed to the docket. Monitoring of your brand, your executives, the case and the AI answers is switched on. The first earned coverage lands.
Every docket event after that. A filing, a ruling, a discovery milestone, a verdict: each one becomes an update to the record, a release, and a reason for the press to look again. You get a monthly read on what people find and what AI says about every party, and a standing rapid-response capability for the day the other side pushes back.
How the work is structured. Where privilege matters, the research and strategy workstream is retained through your litigation counsel and scoped to support the legal strategy. The public workstream is built entirely from the record, so there is nothing in it we would not want read aloud in court. Read more on winning the court of public opinion and on what public-record research actually is.
Who this is for. Companies with a name worth protecting and a case worth telling. Founders and executives caught in a public matter. Law firms that want a partner whose work makes their case land harder. It is not a small engagement, and it is not for every matter. If the stakes justify it, the conversation is worth twenty minutes.
Litigation PR, also called litigation communications, is managing the court of public opinion around a legal matter for as long as the matter lasts: the public record, the search results, the AI answers, the press and the reputations of the people involved, all in step with legal strategy. Crisis PR is built for a bad week. Litigation runs for months or years and turns on documents, so the work is organized around the docket rather than the news cycle.
Yes, from the public record. Court filings, prior cases, judgments, regulatory actions and official records are public, and an accurate, attributed account of them is the kind of publication the law protects best. We cite every item to its source, we label allegations as allegations, and your litigation counsel reviews it before it goes live. We do not characterize the other side. The record does the work.
Not when it is coordinated with counsel and built from the record. The rules that govern statements about pending matters expressly allow the parties to describe the claims involved and information contained in the public record. Your lawyers approve what goes out and when, and timing is planned around the docket, not around a news cycle.
It can be, with the right structure. Courts have protected communications with communications consultants retained by counsel to help formulate legal strategy, and have declined to protect ordinary publicity work retained directly by the client. We structure engagements accordingly: the research and strategy workstream through your counsel, the public workstream built from the record. Privilege is decided by courts case by case, so we also make sure nothing we produce for publication would embarrass anyone if it were read in court.
When a reporter, a customer or a juror-to-be asks an AI assistant about your company or your dispute, it answers in seconds from the sources it trusts. We monitor those answers for every party in the case and reshape them by building the accurate, well-sourced record those systems draw on, using AI capability built directly into how we work and 25+ years of experience in what makes a source credible.
Yes. The reference platforms feed search and AI answers, and litigation is exactly when entries get edited by interested parties. We keep the entries about you accurate, we make sure the record on the other party is reflected where it belongs, and we do all of it within each platform’s rules, on the strength of more than a decade of experience with how those communities work.
Both. We defend individuals and brands who are being sued and defined by the other side, and we work with law firms as a communications and research partner on their clients’ matters. Firms bring us in because the work makes their case land harder in public and because we know how to operate alongside counsel.
The harm snapshot is delivered within about 72 hours of engagement. The Case File is live inside thirty days. Engagements are scoped to the matter and retained monthly for the life of the case, because cases do not resolve in thirty days. This is not a small engagement and it is not for every matter. If the stakes justify it, the first conversation takes twenty minutes.
Tell us about the matter. Within days you will know what the dispute is already costing you online, and exactly what we would do about it.
Tell us about the matter